Free article for your use

The following article is from our summer issue. We are offering it for free use on your Web site, blog, or other platform because we believe this election could have a big impact on the law and we want to do our part to spread the word about some important issues. Feel free to copy and paste as needed. To get started on your print newsletter or to put this article on a postcard to send to your client list, call us today at 877-860-9807.

Protect your rights at the voting booth

This November is a big election. Across the country we will be selecting a President, Vice President, and
congressmen and senators at the federal level, as well as representatives to state legislatures,
governors, judges, and other local and state officials. We won’t tell you who to vote for, but we would
like to highlight a few topics specific to the law that tend to get overlooked in the media. We feel these
issues are of high importance to every American. Before you cast your ballot, see where your favored
candidate stands on these four issues.

1. Tort reform is sold as a way to rein in abuse of the civil justice system. In reality, tort reform is
an effort to change the law to make it harder to bring a case to court and to limit the amount of
damages winning plaintiffs can receive. The right to a trial by jury is enshrined in the
Constitution and efforts to limit this right are un-American.

2. Mandatory Arbitration clauses are found in more and more contracts (or terms and conditions
documents) every day. By agreeing to mandatory, or forced, arbitration, consumers give up
their right to a trial by jury in favor of mediation by an arbitrator. Mandatory arbitration doesn’t
violate the Seventh Amendment only because consumers choose to sign away their rights, but it
is extremely difficult to live in the modern world without signing contracts that contain these
clauses. If you have a credit card or cell phone, start a new job, sign up for a Web site, or even
move into a nursing home, you have probably agreed to forced arbitration.

3. Cutting disability benefits is a real possibility. The Disability Insurance Trust Fund, which
contributes to both the Social Security Disability Insurance (SSDI) and Supplemental Security
Income (SSI) programs, was expected to run out of money by 2016. This would have resulted in
a 19% cut in disability benefits for those who were receiving them. The issue was “fixed” and
benefits should be safe until 2022, but there are those who wish to cut or even eliminate the
programs. If you feel that a safety net for those who become disabled is an important benefit to
living in our society, it is worth checking to see where the candidates stand on disability
benefits.

4. Cutting regulations gets a lot of attention on the campaign trail. Candidates may claim that
government regulations are harming the economy without providing any benefit, but that is not
the case. Many of these regulations are in place to provide for safe workplaces, to ensure clean
air and water, to protect consumers from fraud and negligence, and to generally increase the
standard of living for all Americans.

Whichever lever you pull on Election Day, make sure you vote. It is a right, duty, and privilege to take
part in the democratic process.

Market smarter – know your list

The most valuable asset that any small business possesses is its mailing list. That is why it is important to know all you can about it. If your mailing list is like most, you’ve got a name and basic contact information. Hopefully you are using this information to consistently connect with the people on your list. Marketing to your mailing list is a basic component of any relationship marketing program.

For those who want to go beyond the basics, we have a new option. You’ve heard it said that we are living in the information age and we certainly agree. There is so much information available now that targeted marketing is easier and more effective than ever. The first step to taking advantage of all this information is to get to know your mailing list better.

 

Introducing: The Consumer List Enhancement Service

 

Our newest service, Consumer List Enhancement, provides you with all sorts of information about the people on your mailing list. This can be used in two big ways. First, by getting to know what types of people are already doing business with you, you’ll know who to target in your efforts to land new business. Second, you can split your mailing list into sub-lists, sending targeted messages that are more likely to resonate with your audience.

Here’s how it works – you send us your existing list; we send it back with more information. There are three levels – standard, enhanced, and deluxe – to choose from. Standard provides basic demographic information such as income and marital status. Enhanced adds more information, like occupation, veteran status, political party, and pet ownership. Deluxe gets you everything – number and age of children, whether or not they go camping or like to golf, if they have allergies, and much more.

Pricing varies by list size. For more information, give us a call at 877-860-9807.

Upcoming conferences

We will be attending two major conferences in the next few months. If you are at either of these events, make sure to find our booth in the exhibitor’s area.

NOSSCR Social Security Conference

The National Organization of Social Security Claimants’ Representatives (NOSSCR) is holding their next bi-annual conference in Miami Beach, Florida from June 1-4 and we will be there! NOSSCR, a specialized bar association for attorneys and other advocates who represent people with disabilities, has been a pioneer in legal continuing education and public policy advocacy since 1979. If you’d like to learn more, go to www.nosscr.org.

PILMMA’s 2016 Super Summit

Personal Injury Lawyers Marketing and Management Association (PILMMA) is holding their annual Super Summit in Salt Lake City, Utah this year, from September 21-24. We never miss a Super Summit! You can learn more about PILMMA by visiting their Web site, www.pilmma.org.

How NCOA keeps your mailing list clean

If you use Mail Service Ink for your mailing and fulfillment needs, you are already using the U.S. Postal Service’s NCOA system. NCOA, National Change of Address, is a massive database of address change information. Mail Service compares your mailing list to the NCOA database to see if any of your clients have changed their address. Mail Service then updates your mailing list to make sure your newsletter (or other mailer) arrives where its intended recipient will get it.

There is a small charge for this, but the Postal Service requires this service for all bulk mailings unless there is an endorsement, like “Or Current Resident” or “Return Service Requested”.

A clean list is an effective list. You are putting a lot of effort into your direct mail marketing. It is vital that the mailers reach their intended recipient if they are to get you a good response and return on investment. If you don’t use Mail Service Ink, make sure your mail house is providing this valuable service.

 

 

Get an early start on holiday cards and save money

H2672 Summer is officially here! That may seem early for thinking about holiday cards, but ordering them now can save you serious cash.

Sending a holiday card to current and former clients is a thoughtful way to keep your name fresh in their minds. There are cards for most occasions, including Thanksgiving and New Year’s. We can store your cards in a climate-controlled environment until the time comes for mailing. Order early to receive the following discounts:

Order by August 31 and receive 35% off.

Order by October 16 and get 25% off.

Order by November 25 andHP14310 get 10% off.

This offer is good for all holiday cards listed in our online catalog, found here.

Contact us to find out more or to place an order.