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Contact us to get a copy of the summer newsletter sample. Personal Injury and Social Security sample issues are available.

Sometimes, one of our clients tries something a little different and has such great success that we want to share it with the rest of you. Brad Cooper & Associates, LLC from Philadelphia, Pennsylvania has found a fun way to stay connected to their current and former clients. They send out magnets with the Philadelphia sports teams’ schedules on them.

Philadelphia is a sports town. No doubt about it. The Eagles, Phillies, Flyers, and 76ers are a regular topic of conversation and bonding experience for many residents in the City of Brotherly Love. So it’s no surprise that getting a handy schedule to hang on the fridge is much appreciated by Brad’s clients.

“Our clients look forward to receiving them. Some call just to ask when they are going to be mailed!” Office Manager Maria Rosati told us.

Three times per year, ahead of baseball, football, and hockey season, we produce the magnets and a decorative card, stuff them into envelopes, and mail them out to thousands of eager Philly sports fans. For the rest of the season, Brad Cooper’s contact information is in a prominent position on those thousands of fridges. If something unfortunate occurs and one of those people need an attorney, who do you think they’ll call?

Sports have really become more than just games in our modern world. Fandom provides a kind of community and a sense of identity for a whole lot of Americans. If you too are a sports fan, connecting to your community of fandom is a great marketing opportunity. People love to do business with people similar to themselves, those who they feel they can trust. Being a part of the same community is a sign of that kind of connectedness.

If you live in a great sports town too and think this would be a good idea for your firm, give us a call to discuss your options. We’ve got magnets and delivery systems to fit a variety of budgets and can provide schedules for any sport at any level – professional, collegiate, even high school.

“Premier Print Marketing does a terrific job printing sports magnets for our office. It is quick and easy – Premier Print creates and mails them for us. Our clients look forward to receiving them. Some call just to ask when they are going to be mailed! The Flyers, Phillies, and Eagles magnets are a great source of advertising for our firm. Lynn McDowell and her staff are a pleasure to work with and make everything easier.”

            Maria Rosati, Brad Cooper & Associates, LLC – Philadelphia, PA

We previously posted about the three types of articles your clients want to read in your newsletter: informative, personal, and fun. This post, we want to focus on the personal and share with you four proven ways to make your newsletter something your readers can connect with.

It’s important to note that an informative, fun newsletter can be successfully used to build relationships with clients and increase referrals and repeat business. Adding a personal touch only makes it better.

The following ideas have been used by Premier Print Marketing clients with good results. If you are reading this and recognize an idea, thank you for the inspiration!

1. Share tidbits about your personal life. It’s ok to talk about the things that mean the most to you in life. Talk about your spouse and kids. Share pictures from that family vacation. Did you get a new pet? People love to look at pictures of puppies and kittens.
2. Share the things you are passionate about. We all have hobbies and interests, things we like to do in our spare time. Don’t hesitate to discuss the things in this world that interest you. This is your
3. Share the causes you care about. If you or your firm are donating time or money to a good cause (or causes), your newsletter is a great place to talk about it. This isn’t bragging, it’s providing that charity with a little free publicity and your personal endorsement.
4. Share professional results. If you recently closed a case that you’re particularly proud of, go ahead and mention it in your newsletter. Don’t go overboard, your clients don’t need to see every result, but share the most interesting cases while protecting the privacy of your other clients at all times. This is the perfect time to include a testimonial as well.
5. Let your staff share too. Short bios of your staff can be fun to read and make your clients feel more comfortable when they call or visit your office. You should always include a picture so the reader can put the name to the face.

If you would like to brainstorm some ideas with us, give us a call at 877-860-9807.

The latest edition of our company newsletter is now available. Click here to see the electronic version or contact us to get on our mailing list.

In this issue:

• Find out how one of our clients is building connections with their clients through their shared love of Philly sports
• Learn about the 5 ways our clients are effectively personalizing their newsletters
• Get a tip on how to easily update your blog on a regular basis

Did you know that once you purchase your newsletter from us, all of the articles in that newsletter are yours to use however you like? One thing you should absolutely be doing with those articles is using them as blog content.

Most of you want to match the look, color, and feel of your different marketing tools, which is a great idea. So if you are one of our clients, we have most likely visited your Web site. Most of you have blogs or a news section as a part of your Web site. You know that helps tremendously in getting better search results. Just as important to search engines as having good content is updating it consistently. That can be tough to do since it takes time to write a good post.

If you send a print newsletter through us, using our content, then you probably have seven to nine articles each issue that you can post on your blog. Spread these out over the three months between issues and you’ll be consistently adding content that your clients, and potential clients, will find useful and want to read. You’ll also be making the most of the money you are spending on marketing. Improving your return on investment is always a good thing!

Spring Training is under way! If you live in a baseball town, what better way to make contact with your current and former clients than to send a baseball schedule magnet? We have a variety of magnet options – from fully customized to a standard budget version. We can also offer you delivery options such as a self-contained mailer, a newsletter insert, or a magna-seal postcard. We can even cover both teams in your city, for those of you in New York, Chicago, or SoCal. Contact us today for pricing or to do some brainstorming.

It may be cold and snowing across much of the country today, but Spring will be here before we know it. Now is the time to get started on a spring newsletter, so it can reach your clients at the beginning of the season. Our newsletter samples are now available for spring, both personal injury and Social Security disability. Contact us to take a look.

We will be closed from December 24 until January 5. Have a great holiday!

Our Winter 2015 sample issue is now available. We have options for both Personal Injury and Social Security Disability. If you choose to send your issue in the next 4-6 weeks, you can use it to wish your clients a Happy Holiday season. If you wait until later in the winter, we’ve designed an alternative front page that isn’t holiday-centric. Contact us to see the full sample.

In advance of the Fall newsletter’s release, we offered a free, timely article for use on your blog, Web site, or other marketing materials. Most of our clients used it in their Fall newsletters as well. We are doing that again with this early-release article from our upcoming Winter 2015 issue. Please feel free to use.

Have you purchased a Red Bull in the last 12 years?

A class-action lawsuit accusing the makers of Red Bull of false advertising has been settled for $13 million. Anyone who purchased a Red Bull between January 1, 2002 and October 3, 2014 is eligible to claim a piece of the settlement. If you purchased a Red Bull during that time, go to EnergyDrinkSettlement.com to file a claim. You will receive either $15 worth of Red Bull products or $10 cash. There is no proof of purchase necessary. The deadline to file a claim is March 2, 2015.

While it is unlikely anyone thought that drinking Red Bull would literally lead to them growing wings, the advertising was deemed deceptive because claims that the drink increases performance, concentration, and reaction speed are false.

The suit claimed that, “Even though there is a lack of genuine scientific support for a claim that Red Bull branded energy drinks provide any more benefit to a consumer than a cup of coffee, the Red Bull defendants persistently and pervasively market their product as a superior source of ‘energy’ worthy of a premium price over a cup of coffee or other sources of caffeine.”